Featurette Video

UX & VISUAL STORYTELLING . MOTION DESIGN . TOURISM PROMOTION

PHOTOSHOP . ILLUSTRATOR . AFTER EFFECTS . PREMIERE PRO . AUDITION

The featurette video on Rajasthan is a 45 to 50 second animated motion graphics piece designed for waiting area monitors. The goal was to promote Rajasthan as a high-end travel destination, showcasing its cultural heritage, scenic landscapes, and luxury accommodations. The video combines text, graphics, key data points, footage, and background music to create an engaging and informative experience.

Deliverable

About the Project

This project was created to highlight Rajasthan’s vibrant history, breathtaking landscapes, and top travel experiences in a concise and visually captivating format. By utilizing a mix of animated infographics, real footage, and traditional design elements, the video presents a compelling narrative that appeals to travelers. The project emphasizes Rajasthan’s tourism appeal, including key attractions while aligning with luxury travel branding.
My Role: I brought Rajasthan’s story to life through motion design, using fluid animations and seamless transitions to transform static visuals into an engaging experience. By blending dynamic text, animated graphics, and cinematic footage, I created an immersive video that captures the essence of Rajasthan’s culture, heritage, and luxury travel appeal.

Objective

This video highlights Rajasthan’s rich cultural heritage, breathtaking landscapes, and must-visit attractions. It positions Rajasthan as a premier luxury travel destination, emphasizing peak travel seasons and exclusive experiences. Designed for waiting area monitors, the video uses captivating visuals, smooth animations, and key data points to inform and inspire travelers effortlessly.

The Process

1. Conducted in-depth research on Rajasthan’s tourism appeal, identifying key attractions, peak travel seasons, and luxury experiences.

2. Developed a structured script and storyboard to create a seamless narrative flow.

3. Designed custom vector assets in Illustrator, incorporating traditional Rajasthani motifs and modern aesthetics.

4. Selected high-quality cinematic footage to enhance storytelling and provide authenticity.

5. Used Adobe After Effects to animate graphics, employing smooth transitions, kinetic typography, and data visualizations.

6. Integrated a traditional Rajasthani-inspired background score to complement the visuals and enhance engagement.